(Revised Draft 3–27/10/21)
How has the emergence of XR technology in the music industry affected how a Generation Z audience consumes a musical artists work?
Chapter 1: The Rise of the Virtualite as a global citizen of the up-coming metaverse, and how music helped shape this…..
1 — How Fortnite helped to shape virtual gigs
2 — Creative Sandbox’s — Roblox, Minecraft, Fortnite and more
3 — Technology and the recorded music industry — always in step to the same tune.
4 — A Brief History of Music in Virtual spaces
5 — What is the Metaverse in 2022 (Origin story — Future thinking)
6 — Who are the Virtualites — the rise of the sovereign individual
virtual + ite
What is the meaning of the suffix ite? a suffix of nouns denoting especially persons associated with a place, tribe, leader, doctrine, system, etc.
7 — A Hypothesis on the Future of the Music Industry in Virtual Spaces — aka why do this thesis
Chapter 2: The Virtualites — Lets meet Generation Z, a digital native generation with more than one foot in the virtual world.
1 — Introduction to Generation Z
2 — Digital natives — a financial crisis and a global pandemic meet climate change
3 — Generation Z and Video Game Culture — the role of video games and identity — Cosplay, Chan and digital tribes.
4 — Meet the Virtualites — Introduction
a) A case study with a Vtuber / fan
b) A case study with a Vtuber / performer
c) A case study with a Vtuber / creator
d) A case study on company A working in this space (making avatars)
e) A case study on company B working in this space (making virtual / metaverse spaces)
5 — Summary round up
Chapter 3: Creating a Virtualite — The researcher goes from Mark Ashmore to his Virtualite alter ego.
1 — Introduction to Transhuman research — Avatars and Virtual spaces a brief History — history of avatars, masks and digital humans.
2— The role of performance practice and dramaturgy when creating an avatar — role play
3 — How does an Avatar become a Virtualite
4 — The Role of social media in a transformation — identity, tribes and performance
5 — Technical specifications on creating a Virtualite (How I created this)
6 — Video Introduction to the Character
Chapter 4: The Virtualite gets a job — Virtual DJ’ing in the metaverse
1 — A netnographical methodology study on doing various virtual DJ jobs in the metaverse.
a) VR Chat
b) Horizon
c) Twitch stream
d) Sansar — Lost Horizon
Observations / Results / Conclusion
Chapter 5: Virtualites and Economics — the role of NFT’s and the Music Industry inside the Metaverse.
1 — introduction to NFT / Crypto and a value exchange of trust within the metaverse and how this works for the music industry in here
2 — The Future of the Music Industry — Welcome to the virtual ‘Rough trade records type space’ — we allow you to take the experience home with you.
3 — How i created a music NFT
4 — Results, Observations and Conclusion
Chapter 6: Summary of Findings
1 — Virtualites, Metaverse, Music experiences and NFT’s — a new Future for the Music industry.
Chapter 7: Sources and Appendix
PREVIOUS DRAFT 2 OUTLINE
Chapter outline — brief
Abstract
Index
- Emergence of XR
- Technology meet culture — how the music industry adapts
- Generation Z — Meet the Digital native generation est 1995
- Musical Artists
- The Metaverse
- Virtual DJ — Creating the metaverse persona
- The space and the community — Creating a Virtual Gig
- E-Commerce is the future NFT — Virtual DJs, playing Virtual Gigs and making a living in the Metaverse
9. Summary
Emergence of XR
- What we mean by XR
- XR and its applications with Generation Z — Who is using it, why is it being used, what affect is this having on the culture, and what is the impact of XR
- How is XR being used by the Music Industry — Case studies (3)
- Role of Social Media with XR
Technology and the recorded music industry
- Past — History of recorded music — A brief literature review and timeline, highlighting relevant parallels which demonstrate repetitive cycles — for example — how image is used to sell audio music, Teen idols, and the anti teen idol (Billie Eillish)
- Present — Emergence of Gigs in the metaverse, which supplement the live experience during a pandemic (Fortnite, Roblox, Sansar, Twitch, etc)
- Present — Netnography expressing what it is like to attend these new virtual experiences — experiences I have had
- Hypothetical future — the researchers informed opinion into the future of recorded music and a segway into the next section
Generation Z — est 1995
- Introduction to this Generation
- literature review — what has been said / research done
- Key figures for Generation Z in the culture
- Generation Z and Culture / Society
- Generation Z and social media
- Generation Z and Music
- Generation Z in the age of streaming
- Generation Z and the Metaverse
- Interviews with Generation Z — Key findings
Musical Artists — The DJ
- Role of the DJ — Past
- Role of the DJ — Present
- Role of the DJ — Hypothesis for the future — what form will they take
- Summary
The Metaverse
- Introduction
- Digital worlds of the past, the metaverse in popular culture
- The Metaverse in the present — Product / Brand / Buzzword / Web3
- Hypothesis for the future — Metaverse and Space (Virtual Space)
Introduction to the Practical Experiments
- Recap — XR + Technology’s influence on the music industry is seeing a new Generation (Gen Z) interact with musicians in new ways — and in the age of consumer as creator in the age of influence, how is this being done, what tools are being used, what form can it take and why is it being done in this way — and what can we learn about the affect on the music industry by understanding this process.
Virtual DJ — Creating the metaverse persona
Creating a virtual avatar and then going to work as a Virtual DJ
Mark Ashmore and Antonio Paper
The Space and the Virtual Community — Creating a Virtual Gig
Virtual DJ on tour in Virtual worlds —
Roblox, Fortnite, Twitch, — social media broadcast and performance
E-Commerce is the future NFT — Virtual DJs, playing Virtual Gigs and making a living in the Metaverse
Mark Ashmore and Jackie Morie Experiment NFT Drop
